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Core products are central to the company’s performance and make the most money that sustains the business. Core products are also usually the first products that the company created and [...]

Despite the title of this article, we believe this article can benefit retailers in industries outside fashion as well and help them use Email Marketing to build stronger relationships with their [...]

No matter how compelling your product is, if you’re selling it on the Internet, you need compelling content.  Fashion e-commerce companies that are successful online are the ones that [...]

I was reading this article on Mashable and it talks about how Social Media is failing to drive sales for fashion brands. It makes me wonder – are we talking about all fashion brands? And [...]

“Minimal design, easy navigation, balanced typography, innovative logo placement – there is nothing cliche about the product page design of Victoriabeckham.com. It is not only [...]

We have a list of things that Online Fashion Retailers can do to improve their conversion rate and also build a great online fashion brand. For our company, the most challenging part of all these [...]

Luxury is something that you don’t need at all but is so exceptional that it makes you want to indulge in.  It’s arguable that whether or not Internet is the right channel to sell Luxury [...]

This course is a video lecture series featuring best practices and tips from the successful brands in the industry of Fashion E-commerce. We will continually update our library with the latest on [...]