What is the biggest distinction between online and offline selling? It’s Physical touch. When you’re selling your products from a physical showroom, your customers can touch your products, try [...]
When was it that you launched a new collection on your website? I am asking you about ‘launching’ a new ‘collection’. I am not saying when did you last uploaded new products to your online store? [...]
Do you ever feel that people are not buying from you because you don’t have enough stock? Does more stock mean more sales? We know that it’s not true, especially in the Business of [...]
What if Beyonce tweets about your brand? What if Bradley Cooper gets photographed wearing your t-shirt? Or may be Leandra Medine talks about your denim on her style [...]
Do you know that your brand has a voice and it’s talking to your customers 24 x 7? It can be Polite, Stern, Classy, Royal, Nasty, Old, Strict, Young, Funny, Deadpan, Serious, Loose etc. If [...]
Fashion is fickle and can change in a dime. That’s why there is always a feeling of uncertainty one has to deal with while making decisions. One wrong decision and you can get stuck with wrong [...]
It’s not money that makes well-dressed—it’s understanding. – Chritian Dior Many Online Fashion Startups start their business by looking for outside funding. The thing [...]
In the previous article, we discussed – “What is Core Product Category of your Online Store and Why You Should Never Lose Focus of It?” This brings us to the next [...]
