How do you make your customers fall in love with your brand? Before we get into answering this question, let’s remind ourselves that these customers we are talking about are all humans. To make a [...]
SEO today is not complicated until you chose to make it so. 7 years ago, when I decided to learn the technique of ranking a website at the top of Google, things were complicated. To learn SEO, I [...]
“Differentiation means thinking very hard about the market and your competitors and somehow making yourself different. Any rational person spending a fair amount of time with perfect [...]
This post is for you if you dream of building a passionate and engaging community of customers around your brand. I touched ‘Community Building’ briefly in one of my articles last [...]
An earlier study presented at the recent Global Fashion Conference in Porto, Portugal (Finn & Finn, 2010), discusses this in more depth but for clarity, some key points will be made here. The [...]
