It all began with the buzzword ‘athleisure’ when Sneaker culture was an underground street culture. After the track pants became a popular sight at workplaces, it was followed by sneakers. You [...]
Fashion Retailers often see their website as the only way to sell. They ignore the potential marketplaces have to drive sales and give them the much-needed cash flow as a start-up. Whether you [...]
Twenty years ago, a dog wearing a jacket was a noteworthy occurrence, and people would probably call it indulgent and unnecessary. Today, however, millennials are obsessed with two things- dogs [...]
After edging towards e-Commerce for some time, and evolving its tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new ‘checkout’ [...]
After dropping runway fashion, Calvin Klein turns to TikTok app thus, abandoning the runway in favor of a more youthful platform. TikTok is a social media app for creating and sharing short [...]
Fashion is shifting focus. It is no longer only about huge brands making an assortment of items, but also smaller brands specializing in a particular category. In 2018, accessories items such as [...]
Global fashion e-commerce is booming forecast to reach $706 billion by 2022. Incorrect fit accounts for on average 40% of lost profitability, resulting in a $282 billion return problem. With [...]
