It has almost been 10 years since subscription boxes like Birchbox revolutionized the retail market. Today subscription boxes exist for a multitude of products like clothing, jewelry, dog treats, [...]
Men are universally considered to be the dominating gender but when it comes to fashion, women outshine men by a fair margin. Women have been bigger consumer segment for retailers, and brands [...]
Defining a target audience can be a tricky task as it is for any new business, imagine re-defining it. It may or may not work. But, with the evolution of the market as well as the business, [...]
Sleepwear has become a multi-billion dollar industry. The last 5 years have seen a boom in the sleepwear and loungewear industry, but sleepwear seems to be a more popular choice among customers. [...]
