NYC Vacation & Resort Wear Brand Adapts Digitalization
A brand owned by three aspiring friends who are leveraging their backgrounds and experiences to create a convenient line for women’s vacation shopping. Ki-Ki Love strive to inspire women and helping small businesses while looking amazing in their curated resort wear collection.
Ki-Ki Love Resort Wear Brand Challenge
The team approached us when they already had an online store, but they needed help on:
- User Experience and Brand Positioning was missing.
- There was no seamless browsing and frictionless experience, hence they wanted to change that for the customer eCommerce journey
- Improve conversions and sales
- Decimate lead bounce-rate via engaging inner-site navigation
- To possess a fully functional and responsive solution backed by robust CMS
We helped their brand with the following Key Style Concept alterations:
- Responsive Design
Given the fact that Ki-Ki Love possesses a diverse variety of resort wear, we wanted to create the design as sleek as possible for the mobile users to effectively showcase the overview of all product categories for a perfect first-glance.
- Featured Product Sliders
To meet the need for easier user navigation and to render quality user experience, we have infused the product sliders in homepage design.
The Result
Our step by step working through Content |Architecture, Aesthetics, Designing and Development of their eCommerce store from the ground up has resulted in fostering the customer engagements and higher ROI.
Our fast-paced working UX team has almost live design for Ki-Ki Love and transformed their way of selling unique vacation wear across the globe.
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!
