The Nailest sells premium beauty products on their online store www.thenailest.com. We were contacted by this beauty brand to help them refresh their website design and also to manage their social media to increase their online sales and brand awareness.

How did we do it?

We used hashtags to lay the foundation for what turned out to be a quite successful redesign + social marketing campaign.

• We researched hashtags actively used by their top 3 competitors and also included the ones they missed.
• We shortlisted 30 hashtags that their customers are most likely to engage with
• We strategically included these top 30 researched hashtags to gain exposure.
  We analyzed the users who were using these hashtags and started engaging with them.
• We targeted an extremely specific niche for “press on nails”, instead of broad terms.
• We started with hashtag research, which in turn lead us to do an extensive competitive research.
• Engaging with them organically
• We followed the followers of the competitors and tracked the results.

After the redesign for their website, we worked on their social media channels. We shortlisted top 3 Instagram accounts whose followers were most likely to engage with thenailest.com. We also followed TheNailest’s competitors who were selling similar products. Since we did not go abroad and engaged with a very narrow & specific audience, the initial growth was slow. But we knew that the audience we were building slowly & gradually was surely relevant.

Once we found the audience and knew that they were covering, all we had to do was engage with them with likes, thoughtful comments and following them. Hashtags and consistent posting helped us keep a healthy rate of engagement.

Results
Ever since we started working on thenailest’s social channels, we have been able to increase their followers by 800% (they currently have close to 163,000 followers). The traffic from their Instagram account converts at roughly 20% because the audience we built for them is extremely relevant to their brand and products.

Interested in discussing your project, contact us!