Fashion Case Studies

How we increased sales for an online Women Wear to 860% in just 6 months

kaftan-fashion-marketing-agency

Objective:

Since 2011 Prakruti (the owner of the TheKaftanCompany) has created a well known/established fashion brand in Asia. Their primary business started by selling though marketplaces like Amazon, Myntra, and a few others yet the brand was not able to drive any traffic to their online store and convert customers in real time (they merely got 4-5 order per month when they approached us). The company could not stand out among online competitors with no strong online customer base at all.

All of the Kaftans’ previous strategies were driving negligible online sales thought their fashion Ecommcer store (which was launched in early 2018) https://www.thekaftancompany.com/.

With no help and moving from agency to agency, Prakruti finally reached out to NETGAINS Fashion Digital Marketing Agency. After our team did a thorough initial audit which included reviewing their existing marketing strategy, brand, target audience, and conversion rate optimization… our team presented them with unique Fashion growth hacking strategy for their brand. To say the least, their team was quickly sold to the idea.

 

How We Did it:

Joining hands, we initially revamped their Fashion Ecommerce store by designing a conversion centric user experience, which quickly helped boost the reach of their brand among prospects.

We further create an extended online presence via the Social Media & Paid Ads Digital Marketing strategies while assisting them in increasing their ROI month on month basis

Listed below are the services which had helped them immensely:

  1. Fashion ECommerce Store Audit/Revamp
  2. Search Engine Optimization
  3. Social Media Channel Management
  4. Email Marketing Funnels
  5. Facebook/Instagram Paid Ads

 

THE RESULT

And this is not just any 6 months. We are talking about from Feb 2020 till Aug 2020 (the Covid-19 current period), The effect of our services came naturally, and here is what happened:

  • 861% increase in sales
  • 177% increase in online store sessions
  • 285%. increase in returning customer rate

fashion store conversion rate optimization Fashion store order increase

Real time screen shots from their shopify store regarding our achievements for their Fashion brand.

Here are some words from Prakruti herself

Netgains Agency has been an instrumental force in redefining our brand and digital strategy for our Ecommerce Store. Their Online Marketing efforts helped scale our Fashion Store to a new soaring 700% sales within just 6 months, while further increasing our social media engagement to 45K healthy followers. Their exceptional talented team is an absolute joy to work with since the day one. I have already recommended them to many of my friends & colleagues, Thank you very much guys“.

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