Netgains Fashion Digital Marketing Agency
Do you hate your kids wear brand’s Instagram feed because you have been posting the same product pictures again and again? Pause and read this.
The start-up labels with a limited budget who can’t afford expensive photoshoots have limited options when it comes to pushing content. It makes their fashion brand look monotonous and undifferentiated on their social media.
We recently audited the Instagram account of many fashion labels. We found that many of them, especially start-up private labels who don’t have access to professional help are clueless about what to post on their Instagram. They don’t have the production budget like bigger labels to spend on frequent photo shoots, and thus they end-up posting repetitive product pictures on their Instagram from their website. We are leading social media marketing agency in fashion industry in the US. We offer a marketing strategy for kidswear fashion brands.
Talking about multi-kids brand stores, they are heavily dependent on their suppliers to provide them with the product pictures. To make it worse, their suppliers provide the same pictures to at least a dozen other retailers.
What’s the solution?
We were talking to a client who was in a similar situation. They are a kidswear multi-brand fashion ecommerce store selling to the mothers in the United States. Their social media feed was filled with product pictures provided to them by their suppliers. All their posts were product pictures showing cute kids wearing cute clothing, making the feed monotonous and predictable.
Having managed social media accounts of dozens of fashion brands, we knew that this kids wear brand too had a unique angle. An angle, that we could use to break the monotony and make their social media feed lively and engaging for their customers following them on social media. After hours of discussions, and several email exchange, we saw something they didn’t. Or maybe they did, but they didn’t know how to use it. While talking about their customers buying motivation, they said something we could use on their social media. They said that – mothers were more likely to buy products with cute prints. Mothers were buying clothes not necessarily because it was Mini Rodini, but because of the prints and patterns on the Mini Rodini’s products. Find the exclusive mini rodini retailer in the USA area.
Call it the AHA moment, these prints were indeed very cute, and we could use them in posts, videos and especially stories, and that’s exactly what we did. Instead of highlighting the products, we highlighted the prints and the designers who designed it.
We created short-video animations using fun prints
As a result, their Instagram feed went from monotonous, repetitive and predictable to artistic, interesting and more appealing even when we were still posting product pictures provided by their supplier.
So if you too are running short of ideas and hate your social media feed, because you have been posting the same product pictures, again and again, you should think about your buyer’s motivations. Make a list of characteristics about your kids’ wear brand that move your customers. What do they love about your products and kids wear brand? Is it the print, lifestyle, benefit, feature, colors, texture, or fabric? As soon as you make a list about the motivation of your customers, you will be able to come up with dozens of fresh ideas about what your kids wear brand could post on your Social Media. We help our clients to post social media ads for online clothing stores.
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!
