Conversion Rate Optimization

Are you sure, your eCommerce website structure isn’t costing you customers? Surprising though it may seem, but it only takes about 50 milliseconds for the users to form an opinion as to whether [...]

No matter how fashion-forward your brand is, shoppers will always be unsure of the products that they want to buy. Avid shoppers, who have been shopping online ever since it became a thing, still [...]

You can increase your conversion rate by tweaking your website here and there – you can go from 0.5% to 0.7%. But, I bet you known that it’s not enough to grow your business. How [...]

  In the days when there was no Internet, nearly every business was local. There was no way small retailers could reach customers outside their geographical territory. But things changed [...]

This is in continuation to our previous post about data gathering, in which I shared with you how fresh startups can use Social Media to know their target customers well enough. With this post, [...]

  What do you do when customers land on your website but do not buy? You have tried various things such as — slashing off the price, offer more discounts, improving search & checkout [...]