Social Media

After edging towards e-Commerce for some time, and evolving its tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new ‘checkout’ [...]

After dropping runway fashion, Calvin Klein turns to TikTok app thus, abandoning the runway in favor of a more youthful platform. TikTok is a social media app for creating and sharing short [...]

Do you hate your brand’s Instagram feed because you have been posting the same product pictures again and again? Pause and read this. The start-up labels with a limited budget who [...]

Aside from high-quality products, there is nothing more important to a fashion start-up than getting their clothing into the public eye. And a great way to do that is with the help of a celebrity [...]

Fashion and Instagram are a natural fit. It doesn’t matter if you are an international fashion house or a small boutique owner, you can tell the visual story of your brand, to current and [...]

Why should I use Facebook ads for my ecommerce site? If we had to answer this question in the most concise way possible, the answer would be ‘specific Ad targeting’. You see, Facebook [...]

The democratization of fashion is a quote that everyone related to fashion has been hearing for quite some time now. The concept is simple, the stern bureaucracy has been removed from the world [...]

  A customer looking for inspiration to purchase a new dress doesn’t flip through fashion magazines any longer, they search #dresses, or for more specific trends, they would search [...]

Marketing experts have been rambling on and on, asking retail brands to consider Snapchat as a marketing medium. Few took note, most ignored the advise. The results were obvious the few brands [...]

“Snapchat isn’t about capturing the traditional Kodak moments. It’s about communicating with the full range of human emotions — not just what appears to be pretty or [...]