Conversion Rate Optimization & Brand Positioning

Are your customers leaving your website without making a purchase? We can increase the conversion rate of your online store and make it more profitable with our specialized Brand Positioning & Conversion Rate Optimization service.

We’re different in that we not only have vast experience in Fashion E-commerce, but also have hands on experience in Online Marketing. We understand the practical and fundamental issues that most online fashion retailers face. We don’t come to you with theories and standard best practices such as button color, button text, killer copywriting, winning layouts, etc. but with solid pragmatic experience of managing and growing fashion business across the world.

Here are some of the reasons why our clients use us:

  • We’re fashion e-commerce specialist. Unlike other agencies, we’re only focussed on optimizing online fashion businesses.
  • Other agencies will work with you only on the website level, telling you what you can improve on your website. But often the problem is not just with the website but with the brand as well. This is where we can add most value. Because of our specialization in Fashion E-commerce and Brand Positioning, we’re able to deliver a complete strategy that works.
  • We stand by our work. We give our clients a 100% satisfaction before delivering the services to ensure high quality + professional delivery of all the assignments completed by our team.

Our Scope of Work

Our Conversion Rate Optimization & Brand Positioning service includes:

  • Gathering important eCommerce data points from your Google Analytics Account
  • Positioning your brand to effectively target your target customer audience
  • Optimize user experience at important touch points of your website
  • Effectively communicate your brand’s story and what makes it remarkably different
  • Gathering relevant customers data to improve the shopping experience of your customers
  • Recommending you ways to improve the perceived value of your brand (includes recommendations related to your product pictures & description)
  • Optimizing your website’s product search
  • Making your website’s checkout process smooth and seamless
  • Creating a clear sales path for the customers on your website
  • Improving the conversion rate of your website and consequent monthly sales
  • and much more…

1) Brand Positioning

With right architecture & targeted content strategy, we can create your website’s sales funnel and also help you position your brand clearly for your target audience. As part our brand positioning service, we will help you effectively communicate various important aspects of your business including:

  • What makes your brand ‘remarkably’ different
  • Defining a clear target audience
  • Why customers should buy from your store
  • Core Product category communication
  • Perceived value optimization
  • Copywriting related recommendations
  • Creating sales funnel on the website
  • Customer engagement using user-generated content

2) Conversion Rate Optimization

We will analyze your website and present our recommendations that can help you improve the conversion rate of your online store and convert more visitors into customers.

Scope of Work

  • Website Usability – To ensure that your website is easy to use. We will perform a thorough usability testing on your website, including search, add to cart and checkout process.
  • Architectural Improvements – We will share our recommendations related to information architecture of your website, including navigation in header, footer, and architecture of core pages.
  • TouchPoint Optimization – We will help you identify and improve the user experience of the user at critical touch points of the website at which your customers communicate with your brand. The example of such touch points are – home page, welcome emails, product search results, login area etc
  • Traffic Source optimization – We will review your traffic sources and share our recommendations to help you focus on highest converting traffic channels.
  • Customer Intelligence – We will help you survey your visitors and customers about their shopping experience to understand their pain areas, opportunities for improvement and gather various data points to support our CRO recommendations.

Here are the deliverables you can expect as part of our CRO Consulting:

  • CRO audit
  • Googe Analytics Audit
  • Wireframe of core pages
  • Customer Intelligence Report
  • A compiled list of CRO action items
  • Change management  report

Let us help and manage your CRO and Build a strong Brand

  1. We will share a small questionnaire for you to fill up in order to understand your current brand positioning.
  2. We would require access to your current Google Analytics and Webmaster Account
  3. Contact us, and we will take care of the rest.