Inkloo – A Fashion Marketplace
Inkloo is an online fashion marketplace endeavoring black-owned fashion brands to the enthusiasts who want to authenticate their wardrobe with captivating designer clothing. Founded by Dontaya Bobb, who has encountered a disconnect while entering the fashion industry and thus offering a perfect solution to the black designers for showcasing their brands while being an inclusive platform in the exclusive digital marketing in fashion industry.
Challenge
For Dontaya, to comply with the fact that the diversity in the fashion industry is scarce was troublesome. Hence, it was her aim to accumulate more designers on a platform that will be beneficial for both the sellers and the shoppers. However, she possessed the store but not up to the mark for exceptional outcomes.
Our approached team had pictured the exact requirements and came up with the design methodology for a captivating fashion marketplace for the designers.
Our Approach
We have followed the client guidelines and our design team has infused their creativity and profoundness for a perfect design that could effectively benefit the designers to showcase their designs on a large scale to convert potential online visitors into buyers.
Independent Designer Section
As asked, there was a need to curate a separate section for each designer to represent their respective brands. It not only has rendered a dedicated space to the designers but also for the buyers it has been easier to choose the attires from their favorite designer section.
Being provided on the homepage, it’s effortless for the visitors to straightaway jump into the collection from their loved designer.
Effective Product Listing
From the homage to all the inner product pages, our designers have kept the visuals highlighted in order to entice the customers to spend more time scrolling the website and hence making a final purchase.
People love to envision themselves wearing the attires. Hence, we have added images of our supermodels to give them a fair idea of how the dress looks when worn. Also, the perfect use of white space is enriching the focus on each product to offer a better user experience.
Highly Responsive Fashion Marketplace Store
Given the fact that a huge volume of eCommerce purchases are made through smartphones, we have designed and developed the Inkloo market place as a responsive Shopify Fashion eCommerce Design store.
The Results
Redesigning the eCommerce fashion marketplace for Inkloo, and client satisfaction has brought a sense of contentment to our team at Netgains. Whereas, for Inkloo, the responsive design, captivating user interface, and improved usability have proven to be the beneficial aspects to incur black designers across the globe and to sell their esteemed brand products to their target audience.
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!
