Netgains Fashion Digital Marketing Agency
Online marketplaces are a great place to increase a brand’s exposure as they offer huge opportunities for retailers for growing and expanding their businesses. So, marketplaces have become a platform to reach more audiences in the shortest possible time and maximize conversion and sales.
If you are a fashion product retailer, already selling through your online fashion website, and looking for client-oriented marketplaces to sell your fashion items and generate more revenues; Online Fashion Marketplace is you are at the right place for you to further grow your audience .
This article will walk you through the 10 best online fashion marketplaces to sell fashion products in 2023. Without further ado, let’s start.
10 Best Online Fashion Marketplaces: An Overview
Let’s take a quick overview of the platforms we are covering.
| Platform | Monthly SV (US) | Seller Fees |
| Amazon | 124,000,000 | Has a seller fee of $39.99 every month.
Charges a referral fee for each sold item; the percentage varies between 8%-15%. |
| Walmart | 101,000,000 | referral fee from each purchase; the percentage varies between 6% to 20%. |
| Etsy | 13,600,000 | Etsy charges a 6.5% transaction fee for each sale. |
| Facebook Marketplace | 6,120,000 | For each sale sellers make, Facebook marketplace charges 5% of the shipment. |
| Poshmark | 1,500,000 | Poshmark charges a flat rate fee of $2.95 for products priced under $15, and the fee can be 20% for those above $15. |
| ASOS | 1,220,000 | ASOS takes a 10% commission on the sale price |
| Vinted | 49,500 | Vinted primarily charges fees to buyers but no fee for the sellers. |
| Depop | 368, 000 | Depop charges a 10% commission on the total transaction of each item sold. |
| Farfetch | 368,000 | Farfetch charges a 25%-33% commission fee per sale for its boutique customers. Its fulfillment fee is about 8%. |
| Zalando | 33,100 | Charges 5-25% selling commission on each sold product. This amount depends
on the product category. |
Why Are Online Fashion Marketplaces Booming So Fast?
Fashion marketplaces that are available online offer way more convenience to online sellers and marketers to reap the best benefit in the most convenient way.
Here are the reasons why fashion marketplaces’ popularity has grown so much online.
Setup, organizing & managing- access from anywhere
The most-effective benefit online fashion marketplaces offer for its seller is convenience. No matter which platform you use to start your e-commerce journey, you don’t have to get out of your comfort zone.
From starting, organizing, and managing to delivery, everything can be done from anywhere you live or even if you shift. Not only can you access it, but also you get client support in case of an emergency.
Business expansion in the shortest possible time
If you have an online store, getting started with online platforms can be an effective solution for getting you to earn cash and business recognition from different countries.
Online shoppers tend to search popular marketplaces with a wide range of fashion products, so those platforms offer faster solutions for you to reach your niche-related client, increasing traffic and selling more.
Builds trust & increases brand awareness
When purchasing anything, we seek trustable & reliable places. This is where the large e-commerce marketplaces step in, ensuring safe & secure deals with guaranteed services.
Integrates with a wide range of software
Like any physical store, online stores too have a lot to do to ensure the smooth running of e-commerce activities.
To offer a seamless paramount business experience, fashion marketplaces integrate with lots of software.
For example, inventory management, payment systems, shipping methods, cross-channel marketing, mobile apps, and many more.
10 Best Online Fashion Marketplaces to Sell Products
Now, let’s know the best online marketplace to sell clothes and fashion products.
We’ve made this list based on the monthly search volume, popularity, security, profit margin, and convenience.
1. Amazon Fashion Marketplace
Establishment: 1994
Overview
Amazon is the largest online marketplace. For 300 million active online shoppers, Amazon is the first choice as the platform globally distributing quality products. To support the vast number of online shoppers, this well-renowned platform umbrellaed 9.5 million sellers.
The upside of Amazon
- A platform for selling any products.
- Amazon FBA offers fulfilment services and logistics, saving you valuable time and resources.
- Helps you escalate your online presence and increase sales.
The downside of Amazon
- Amazon fees can be an issue.
- Sellers have limited degree access to some activities.
How to get started with Amazon?
To sign up as a seller on Amazon, You need to pick a selling plan between ‘sign up for individual’ and ‘sign up for professional’.
If you sell less than 40 products, choose individual; otherwise, go for professional.
Then you will be asked to provide various information; fill up the required fields. Once you are verified, you are good to go.
Check out this article on creating an Amazon seller account in detail.
2. Walmart Fashion Marketplace
Establishment: 1962
Overview
As an aspiring fashion business owner, you probably are targeting more than one popular platform. If Walmart is in your thoughts, you’ve picked a good one. It is another giant multinational marketplace in the US that serves over 37 million customers every day.
The upside of Walmart
- Easy registration process with explanations.
- Allows sellers access to Walmart’s affiliate sites.
- Offers diverse business models to sell products.
The downside of Walmart
- Has some controversy.
How to get started with Walmart?
To become a seller at Walmart visit their sign up page and fill up the form with the necessary details.
To know the detail, check out this very guideline by Walmart to sell on this marketplace.
3. Etsy Fashion Marketplace
Establishment: 2005
Overview
If you are selling fashion products that are handcrafted, delicate, and artistic, Etsy should be your go-to platform. The platform is tailored for those who admire handmade, artistic, vintage, and unique products. Resulting in which; Etsy having over 40 million buyers at present.
The upside of Etsy
- A platform of unique products of the best.
- Has a large customer base for the sellers.
- Easy to get started with Etsy; it offers a wide range of tools to expand your business.
The downside of Etsy
- Too competitive and challenging as there are way more sellers now.
How to get started with Etsy?
To start selling on Etsy, create an account first. Provide information like location, currency, shop name, etc.
After creating listings and setting payment methods, you are good to go.
Here’s a step-by-step article on how to open an Etsy shop.
4. Facebook Fashion Marketplace
Establishment: 2016
Overview
Facebook marketplace is a new section added where people can buy and sell items. With 2.963 billion monthly active users, Facebook can be one of your best bets as LSI. With this online platform in your hand, you can make the best use of your fashion products to reach more people globally.
The upside of Facebook Marketplace
- An easy-to-start and quick online selling platform.
- No seller fees, tax, or hidden fees are involved.
- Easy management and client interaction.
The downside of Facebook Marketplace
- Having no digital store might impact digital presence.
How to get started with Facebook Marketplace?
To start selling on Facebook Marketplace, you don’t have to have a store. Simply log in to your Facebook account. From there, you’ll see the Marketplace option.
Then tap Sell and provide information like price, category, photos, etc., of the products you’ll be selling. Once done, tap Publish.
Check this article on selling on Facebook Marketplace in detail.
5. Poshmark Fashion Marketplace
Establishment: 2011
Overview
Poshmark is more of an online social marketplace for fashion that is garnering attention day by day. 8 million sellers are selling a wide range of fashion and luxury items on this platform, meeting millions of registered users’ needs.
The upside of Poshmark
- Retailers can open and marketize their digital storefronts.
- Has a wide range of advanced tools & fulfilment methods.
- Incorporated an easy and streamlined product-selling process.
- Has quality products of all types of brands available in the market.
The downside of Poshmark
- Limitation of products to sell.
How to get started with Poshmark?
First, create an account with Poshmark.
You can download Poshmark App to proceed (Google Play Store or Apple Store).
For more information and details on start selling on Poshmark, check this article out.
6. ASOS Fashion Marketplace
Establishment: 2000
Overview
ASOS is one of the biggest platforms for selling fashion products. It is based in Europe; however, currently, it is successfully expanding its dominion in giant countries like the UK. As a result, among over 25 million active users, 40% are from the UK.
The upside of ASOS
- Easy to set up and sell on the ASOS marketplace.
- Sells over 850 branded products, including ASOS.
- Has designated app for IOS and Android phones.
- Has a strong digital presence; allows engaging with customers through social media.
The downside of ASOS
- Not accessible globally, for example, in many Asian countries.
How to get started with ASOS?
Starting with ASOS means you have to first apply for a boutique.
It might seem somewhat puzzling at first, but here’s an article on how to sell on the ASOS marketplace to your aid.
7. Farfetch Fashion Marketplace
Establishment: 2007
Overview
If you are looking to sell trendy and latest-model fashion products, you should consider Farfetch. This is another leading online marketplace for luxury and the latest fashion items from worldwide fashion designers.
The upside of Farfetch
- Has accumulated hundreds of global designers’ collections.
- Permits access to a wider audience of fashion enthusiasts and over 190 countries shipping.
- Offer retailers and brands a set of tools to increase potential in the market, stock optimizations, and many more.
The downside of Farfetch
- Customer service might be disrupted.
How to get started with Farfetch?
Farfetch’s target customers aren’t retailers. So, it doesn’t have any seller sign-in option.
Rather, interested retailers are to directly contact this email: retailpartners@farfetch.com.
8. Depop Fashion Marketplace
Establishment: 2011
Overview
A unique fashion marketplace with a lot of products; that’s what can be addressed for Depot. With 1.8 million active sellers and over 30 million registered users, it surely connects global buying and selling under one platform with diversity.
The upside of Depop
- Simple setup process for sellers.
- Has umbrellaed 1500+ designers.
- Huge collection of men’s and womenswear.
- Includes products of world-renowned brands.
The downside of Depop
- Customer service might be interrupted.
How to get started with Depop?
First, sign up for your account.
You can choose to use Depop’s Android or IOS app.
For details on how to create your Depop account, check this article.
9. Vinted Pre-Owned Fashion Products Marketplace
Establishment: 2008
Overview
Vinted is a fashion product marketplace for pre-owned products with 75 million users! The seller can process without any charge; once the product is sold and delivered, Vinted hands over the payments to the sellers.
The upside of Vinted
- Easy signup and starting the selling process.
- Allows sellers to completely organize, categorize, set price, and even swap their items.
- Charges the buyers, which benefits the seller.
- Has app (IOS and Android) versions available.
The downside of Vinted
- Dissatisfaction regarding products among the buyers.
How to get started with Vinted?
First, you have to sign up or register by mail to proceed.
Need a detailed guideline? Here Vinted has a designated article on starting selling step by step.
10. Zalando European Fashion Marketplace
Establishment: 2008
Overview
Next, we have Zalando, one of the successful lifestyle and fashion marketplaces online in Europe. Over 50 million active users place orders on this website. So, if you haven’t considered Zalando to be your platform, you should.
The upside of Zalando
- A platform for both street & high fashion brands.
- Offers comprehensive partner programs for sellers.
- Has fulfilment solutions for sellers and access to logistics.
The downside of Zalando
- Stiff rules in some sections are reported.
How to get started with Zalando?
If you already have a WordPress website, getting started on Zalando will be easier. By becoming a Zalando partner, you can integrate your store.
Check this article on selling on Zalando for more information.
The Ultimate Verdict on Premier Fashion Marketplaces and Optimal E-commerce Platform Selection
There you have it, the top online fashion marketplaces you can choose from to launch your online activities. Hope, this helps you choose the best fashion marketplace.
Every marketplace offers a set of distinctive facilities and has some limitations. However, the lion’s share is grabbed by the offered advantages.
That being said, it is assumed that online marketplaces will continue to shine in the days to come. And as a seller, you can hope to have more facilities as well.
If you need help with setting your brand up on any of these Fashion Marketplaces, or also help with PPC ad campaigns to built you an immediate sales funnel, please contact Netgains Fashion Digital Marketing Agency @ NETGAINS.
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!
