All the major players online, including Google, Pinterest, Instagram, Facebook are experimenting with the ‘Buy button’. In simple terms, it means a button to be able to complete a transaction on these sites using merchant records of the product. As alluring as the idea may seem, there is a lot these sites need to consider.
Pinterest: The pins shared are sometimes old and the products in these pins may be out of stock.
Instagram: The fleeting moments that the images are seen on Instagram may not be able to create enough impact to Buy now functionality.
Facebook: People might want to discover new brands on their own and not blindly buy what their friends bought.
Google: It might be difficult to provide enough details of the product and the customer might prefer the merchant’s website instead.
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