Are Buy buttons practical enough? - Netgains Fashion Digital Marketing Agency

Buy buttons on google Instagram FacebookAll the major players online, including Google, Pinterest, Instagram, Facebook are experimenting with the ‘Buy button’. In simple terms, it means a button to be able to complete a transaction on these sites using merchant records of the product. As alluring as the idea may seem, there is a lot these sites need to consider.

Pinterest: The pins shared are sometimes old and the products in these pins may be out of stock.

Instagram: The fleeting moments that the images are seen on Instagram may not be able to create enough impact to Buy now functionality.

Facebook: People might want to discover new brands on their own and not blindly buy what their friends bought.

Google: It might be difficult to provide enough details of the product and the customer might prefer the merchant’s website instead.

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