Fashion brands across the world have started changing their dull and monotonous image. They are all reinventing themselves by creating content rich stories of their brands. An alluring image, an engaging piece of news, an inspiring interview are all being used not just to drive sales but also educate the customer and project a desired image. One brand that seems to have nailed the content marketing strategy is MR PORTER. Content creation is helping not just in image building but also to understand customer demographics through customer feedback and web analytics. Read full article here.