Gulnaz Khusainova, speaking about EasySize at #FASHIONTECH Berlin
Recently we stumbled up on EasySize, which is an interactive size guide tool for online shoppers to buy right size for themselves. As an online fashion store owner, it can help you reduce your store’s order return rate. It predicts the precise clothing size based on data of store orders and returns using an algorithm, which takes into consideration number of factors, such as – clothes cut, fabric, brands, collections etc. The accuracy of the sizes predicted by EasySize is 92%, which translates into a reduction of returns by 35-40% for online stores.
EasySize works with most eCommerce platforms such as Magento. It can also be integrated for custom eCommerce platforms. So if you are running an online fashion store, you can use this handy tool to reduce your order return rate, as your customers shop on your site without worrying about whether the stuff they ordered on your website would fit them.
I am the Founder at ILoveFashionRetail, where we design & develop e-commerce websites & mobile apps for fashion retailers. We also help fashion brands grow their online sales & traffic. My essays are featured at Forbes, Moz, Fairchild, FIT and more. Contact me.