Dione Song managing director at Zalora Singapore, clears the most common misconception that Ecommerce businesses are cheaper to run than their retail store counterparts. Ecommerce businesses require constant creative content generation, technical investments and aggressive discounts/promotions to be able to remain profitable. To stand out online businesses have to create an individualized experience for each customer based on their preferences, as the customers don’t have the option to touch and test the products. Read full article here.
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