All was well in the world of traditional retail until Instagram came along. Gap, J.Crew, Abercrombie & Fitch and Macy’s held iconic positions in the eyes of customers. But with the sudden advent of social media and online shopping these once quintessential brands are being forced to reduce operations, fire employees or even shut down stores completely. Thanks to social media, customers are now abreast of what’s in trend currently and would rather want to buy it immediately. This trend works in favour of fast fashion retailers like Zara, H&M and Forever 21 as their collections are updated more often and are in sync with current trends. Read full article here.