parley for the ocean adidasMarine conservation biologists have predicted that all the fished species in the ocean could be extinct by the year 2050 owing to the rapidly rising pollution. Parley for the oceans is collaborating with brands like Bionic yarn and Adidas that are more environmentally aware than others. Bionic Yarn produce fibers from plastic waste and bind it to commonly used clothing fabrics like cotton, lycra, yarn and polyester, using 10 tons of recycled plastic in the process. Another brand which is taking environmental consciousness seriously is Adidas banning use of plastic bags in their 2900 stores and incorporating recycled plastic in their products. Read full article here.

Image source: