Facebook has created a rank above likes- it’s ‘see first’. There has been an increase in the competition for space in the feed and an increase in the restrictions for promotional posts which has caused a reduction in the value and effect of page likes. Users (currently, only in the US) can now add business pages, friends or celebrities they admire to their ‘see first list’. The posts from pages in the ‘see first list’ will appear at the top of the user’s news feed with a blue star on top. It is being considered as the golden goose for marketers. If users add fashion and ecommerce websites to the list it will turn their facebook into their shopping discovery site. Read full article here.
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