Facebook is in the phase of testing shops with ‘Buy buttons’ inside of pages. People have used Facebook for product discovery in the past, but with the introduction of the ‘Buy button’ they will be able to buy the products and complete the transaction on it as well.
The other major players like Twitter, Pinterest and Google are experimenting with the ‘Buy button’ and integrating commerce in the social media experience.
Ecommerce sites will have to change their social media and content strategies accordingly.
They will have to shift focus from trying to build engagement and brand value and instead focus on getting their audience to actually make a purchase.
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!