The announcement of this years H&M collab is always looked forward to.
The collab which is targetted to the “Internet age” was announced via an image of Olivier Rousteing in Balmain x H&M on Twitter. With the image receiving 800000 likes and #HMBalmaination trending widely the internet duly broke. Rousteing encouraged it by calling it “A movement of togetherness, fuelled on a hashtag.” The collection is assumed to have all of Balmain’s razzle dazzle and will be racially diverse. Read the full article here to know more.
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