We found a very interesting and informative report by Matthew Carroll explaining how online retailer Huckberry has built an uniquely successful business model. Huckberry’s target audience is financially stable, health conscious and adventure seeking men in their late 20s or 30s. The author goes on to explain how Huckberry relies heavily on content creation for their success. It presents its customers with unique products by visually narrating brand stories. Huckberry gives its customers systematically broken down information for them to make the most informed decision. The brand invests a lot of thought, time and effort into building long lasting relationships with their customers which pays off heavily.
You can read the three part detailed report here: