Instagram introduced a brand new feature named ‘Instagram Stories‘ recently, which lets people share photos and videos with a life span of a maximum of 24 hours with friends who follow them. It is strikingly similar to Snapchat, which is always been an underdog social media network. Young audiences connect with Snapchat on a level that can surely attract rivalry from other social media networks, like Facebook and Instagram.

Instagram’s co-founder Kevin Systrom did give indirect credit to Snapchat in regards to Instagram Stories, “Competitors and other companies deserve all the credit for popularizing disappearing photos and videos. It has been an area of interest for Instagram for some time. Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments. Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”