Men are often tempted to use women’s beauty products, what repels them is the feminine fragrances and marketing stereotypes that are attached to them. David Arbuthnot’s unisex skincare line Context which was launched last month has powerful ingredients, that of women’s skincare products, without the feminine attributes of them. The brand is using natural ingredients and offering only select core products necessary for a person’s skincare, with gender specific needs. The range includes a cleanser, exfoliator, toner, eye cream and night cream, which are priced around $45.
