Recently we discovered a very interesting tool, which we thought of sharing with our readers. by Hubspot is a tool that can benefit marketers to identify their ideal customer persona. It is pointless to create content, products or services for a customer demographic whose goals, needs and challenges you don’t understand. Makemypersona is an interactive tool that generates a buyer persona, with the help of a series of question answered by you.

Detailed questions like your job role, job responsibilities, tools needed for the job, size of the organization, challenges faced on the job, publications and blogs read for research, information about social networks used etc are used by the tool to gain insight into your true customer persona. The information is then emailed to you in the form of an editable word document. You can use this customized information to help yourself and your teammates understand your ideal customers, which is of prime importance to successfully run any kind or size of businesses.

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