Fashion couture is usually associated with cities like Paris, Milan, London or Newyork. Skopje the capital of Macedonia known to be an urban concrete jungle has produced a fashion forward brand; Kokev. Founder Tanja Kokev has created the company despite fierce competition from well established international brands. A major obstacle in her quest of creating a successful fashion brand was the mistrust of clients, which she took as an opportunity to learn the basic principles of the industry. Two years ago she launched a perfume called ‘Actress’. The company also sells wedding and cocktail dresses. She believes “The place of origin is not important, it is where you want to see yourself that matters”. Tanja is working towards establishing an international presence for Kokev, after its tremendous success locally. Read full article here.
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