Wearable fashion is soon bridging the gap between Fashion and Technology. Devices like fitness trackers and smart watches have become very popular; its no wonder that Apple ranked first in a poll where consumers were asked to vote for the most attractive luxury brand. Analysts estimate wearable technology could be a $34 billion industry by 2020. Tag Heuer has collaborated with Google to create the first luxury smart watch. Apple hired Angela Ahrendts, former CEO of Burberry to redesign their stores to portray Apple as a fashion-friendly luxury store. Moves like these sugest that technology companies are taking design cues from luxury fashion and building products that combine function with form. Read full article here.
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