Muslim population is a rapidly growing demographic, they are expected to spend $484 billion by 2019 on fashion. Consequently retailers are starting to explore the untapped market of fashion for Muslim women. Several designers are starting to produce clothes and collections especially for Muslim women. DKNY, Tommy Hilfiger, Mango, Zara and Oscar de la Renta are all offering lines made for the festival of Ramadan. The Muslim community is being quite receptive to the shifting focus of these retailers towards them. Read full article here.
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