Nike is the No. 1 most valuable apparel brand according to the ranking given by ‘Brandz Most Valuable Global Brands’. In its race to the top it beat brands like Zara, H&M, Ralph Lauren, Hugo Boss, Tommy Hilfiger and Hermes. Nike’s top position might not come as a surprise to the people who have been closely following the brands ambitious moves in this direction. Another factor that played a major role, is a rapidly rising new category of clothing called ‘Athleisure’ which in simple terms means people buying ‘Active wear’ for casual everyday use. Read full article here
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