Nike is the No. 1 most valuable apparel brand according to the ranking given by ‘Brandz Most Valuable Global Brands’. In its race to the top it beat brands like Zara, H&M, Ralph Lauren, Hugo Boss, Tommy Hilfiger and Hermes. Nike’s top position might not come as a surprise to the people who have been closely following the brands ambitious moves in this direction. Another factor that played a major role, is a rapidly rising new category of clothing called ‘Athleisure’ which in simple terms means people buying ‘Active wear’ for casual everyday use. Read full article here
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!