The men’s edition of New York Fashion week is going to premiere this week. Although it is on a much smaller scale than the women’s version of the fashion week it is being predicted by industry experts that it will increase American men’s interest in couture. Meanswear has reported an increase of 4.5% in $440 billion in sales in 2014. Men’s fashion has remained unphased for years, as it was perceived as boring and there wasn’t much scope for experimenting with men’s designs. Social media has played an important role in changing these previous perceptions. Men are more aware of what they wear now as it is being broadcast to the world through social media. They are also moving away from the stereotypical masculine image and adapting a more flexible and personalized approach to dressing. Read full article here.