Rapha Fashion EcommerceSimon Mottram, founder of upmarket cycling clothing company Rapha, wanted to start out creating a niche business but experienced unexpected success. With an annual turnover of £50 million the brand currently has 4 stores in London, New York, San Francisco and Tokyo and an Ecommerce website. He attributes the success of the brand on the sudden boom in the popularity of cycling after Tour de France visited London in 2007 and government’s scheme ‘Cycle to Work’, which encourages people to use bicycles on their commute to work. Read full article here