Sarah Timmerman started her Online fashion store Beginning Boutique from her house. With early adoption of social media to promote her business she has outranked a lot of big brand names. She also received the Telstra Queensland Business of the Year award and Small Business Award at a recent ceremony. Beginning Boutique is seven years old, it releases 55 new products a week and posts on social media platforms 24 times a day. Sarah considers social media promotion a gold mine of cost effective growth opportunity for fashion ecommerce brands. Will Irving who is the MD of Telstra Business Group said the business is very innovative with an impressive marketing plan and real time analytics, it also has a lot of scope for growth. Read full article here.
