Fashion startups nowadays are not just interested in the logistics of online selling, they are trying to create a social environment where their buyers can discover, like, share and buy. The trend is mostly seen in companies based in the United Kingdom. Lyst and Depop are two such companies. Its like having a shop in your pocket. With over 300 million users worldwide Instagram is their go to social network as it is ‘image based’ and they have the luxury to create innovative stories of their brands. Read full article here.