The influence that Fashion bloggers have on their audiences in today’s ‘digital age’ where fashion consumers reside online is unarguable. Some of the big players like Kate Waterhouse, Nadia Fairfax, Sara Donaldson, Zanita Whittington and Amanda Shadforth share their success stories. According to them being original, having your own individual voice, confidence and constant content creation seem to be the most challenging yet the most important aspects of this business. They believe you can really make a living out of this if you work hard and have something unique to say.