Social media influencers have changed the fashion landscape in the most dramatic ways. Customers have completely tuned out paid ads, thus using owned media or ads for brand promotions is yielding very little effect. However there is one source of content that customers can’t get enough of; Social Media influencers. Their influence over the customers buying behavior and actions cannot be ignored. The video gives a very interesting take on their rising power to impact the world of retail.

 

whatsapp