Social media influencers have changed the fashion landscape in the most dramatic ways. Customers have completely tuned out paid ads, thus using owned media or ads for brand promotions is yielding very little effect. However there is one source of content that customers can’t get enough of; Social Media influencers. Their influence over the customers buying behavior and actions cannot be ignored. The video gives a very interesting take on their rising power to impact the world of retail.

Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!