With a steady increase in the inclination towards entrepreneurship there are more designers and brands in the market than ever before. The New York Fashion Week calendar for instance has 324 designers listed on it, more than double the number from 2003 when it was 154. Big brands like J.Crew, Gap, Ann Taylor etc have all seen a drop in sales. Others like Band of outsiders has put a pause on operations and Honor has changed directions by wrapping up its ready to wear segment and concentrating on custom orders. People in fashion seem to believe that the changes are to be blamed on the priorities of businesses towards branding and profit instead of the artists and their art. Read full article here.
Image Source: americanamanhasset.com
Since 2004 Netgains has been building fashion e-commerce website & running effective fashion digital marketing campaigns for fast-growing as well as established fashion brands. Our expertise in fashion eCommerce ensures that your brand and products are delivered to your customers in a way that makes them buy. Get in touch today!