Delia a Teenage Clothing chain had prepared to shut its doors to its customers when suddenly the Internet came to its rescue. New York businessman Steve Russo with his investor group bought Delia’s intellectual property and customer lists. To lure social media and convey the message the brand is using #deliasforever widely. By improving the mobile shopping site and targeting specific customer segments the brand predicts it can make 40 Million in sales by 2017. Other brands following the same course of action include Naartjie Kids and Frederick’s of Hollywood. Read full article here
