The quality of the packaging of your brand’s products can have a big impact on sales. A survey by Dotcom Distribution concluded that the ecommerce delivery packaging effects how customers perceive a brand. 39% of the respondents shared a picture or a video of the unpacking process on social media to share their excitement. 55% of the respondents said that watching such videos motivated them to buy the product. 72% said they watched the video to learn more about the product. Premium packaging can enhance the overall customers experience, which encourages them to share the experience on social media. It can influence potential customers to take notice of the brand. It is a direct touch point and a great way to build a connection.
Read full article here.
@ILoveFashionRetail we design & develop e-commerce websites & mobile apps for fashion retailers. We also help fashion brands grow their online sales & traffic. Our essays are featured in Forbes, Moz, Fairchild, FIT and more. Contact us.