While Zara is experiencing a colossal increase in profits (28%) and sales (14%) in its first quarter. brands like Abercrombie & Fitch, J. Crew and Urban Outfitters are straining to get customers. Zara updates its collection every two weeks and buys latest trending fashion from third party vendors, while other specialty retailers are designing products they assume will be trending in the next 12 months. This strategy of stocking less and more often keeps customers coming in and creates an urgency to buy the products immediately. Other retailers will be forced to follow Zara’s unconventional approach if they want to stay in the game. Read full article here.
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