Identity + Website Design + Shopify Development + Graphics + Conversion Rate Optimization + Brand Positioning + Business Consulting

We worked with KenWroy to give the brand a new online face. The objective behind the redesign was to increase engagement by making KenWroy a fun place for men to shop for their underwears online. To create a seamless brand experience, we used the colors and prints from their underwears and broke the monotony (of too many underwear images) by using other colorful visual elements such as that of donuts and ice cream.