Do you Know Your Customers Well Enough?
“Who are your target customers?” For a consulting company like us, it sounds like a very cliche question to ask, but we can’t suggest our clients a strategy until we understand their target [...]
Why Google Adwords might be a Bad Marketing Channel for some Start-up Fashion Brands?
“The fact is, advertising to build brand and recognition and demand is a very long-term proposition, not something you measure with clicks.” – Seth Godin You’re welcome to prove me wrong [...]