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In the past month or so, our generation has seen quite a shift in lifestyle choices. Just as fashion was returning to more classical notions of dressing up, the world was hit by the Coronavirus. [...]

With more shoppers spending their days in front of a computer and online shopping, Try-before-you buy is getting more and more popular among online shoppers. As retail stores remain closed amidst [...]

“The fact is, advertising to build brand and recognition and demand is a very long-term proposition, not something you measure with clicks.” – Seth Godin You’re welcome to prove me wrong [...]