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Perfecting your Social Media Strategy on the Global Runway

“We didn’t have hundreds of millions to run flagship stores like our peers did, so we decided that we’re gonna let our online presence be our million square foot store and that is going to be the epitome of the BurBerry Brand. Our guess was that more people will see that store than would visit all other stores combined every week…”

– Angela Ahrendts, CEO, Burberry Group PLC

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