Haul Videos are proving to be a major breakthrough in eCommerce business’s marketing efforts. According to Google, around 40 percent of shoppers who watched a product in a “haul” video went to the physical store or website, increasing the chance of making a visitor into a buyer. Haul videos are basically videos in which mainly female shoppers describe their recent purchases in fashion, beauty products, and home decor. They explain in details aspects such as product quality, product prices, and shopping experience. Google reported that videos with the word ‘haul’ in its title have been watched more than 1.1 billion times on YouTube in 2014. As an eCommerce brand, you can use ‘haul’ videos to introduce/promote products and increase sales.
1) Sponsored Haul videos: E commerce businesses directly contact haulers/vloggers to make videos about their products. Collaborations like these are sometimes in exchange of giveaways or money. Caitlin Ellsworth’s video ‘After Christmas haul’ is one such example in which she speaks about brands like Lululemon, Urban Outfitters, Nordstrom, American Eagle, and J Crew.
2) Parody videos: Instead of making traditional haul videos, eCommerce brands can add a comic twist with parody videos like this one
3) In-house videos: E-commerce brands can make videos that help their customers in styling and dressing for events appropriately, like #HelpMeClinton series by Macy’s.
I am the Founder at ILoveFashionRetail, where we design & develop e-commerce websites & mobile apps for fashion retailers. We also help fashion brands grow their online sales & traffic. My essays are featured at Forbes, Moz, Fairchild, FIT and more. Contact me.