Social media like most things has its fair share of pros and cons at the same time. When Shereen Way innocently posted a picture of herself playing with her daughter wearing a pair of Crocs, she didn’t know the footwear brand would share it on their official website in the user-generated photographs section. The Crocs team could pullout the photograph as she had used a hashtag of the brand name while posting her photograph. Many brands especially apparel brand, indulge in this practice of using pictures of their customers using the company’s products in their day to day life, on the brand’s websites and social media platforms.
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