Retailers are completely overlooking a large buyer demographic of plus size women. Plus size women’s market amounted to $9 billion in 2014, yet retailers are not catering to this important demographic. Women have raised their concern regarding this biased outlook of retailers consistently. Abercrombie & Fitch, Victoria’s Secret and Brandy Melville are just some of the many retailers who are ignoring plus size women as a group. Amanda Czerniawski author, sociology professor and former plus-size model points that the main reason for this is the fear of failure to be able to produce clothes for a plus size body shape. Most fashion schools don’t teach designers how to make plus size clothing, which is a pity as the number of women that wear size 16 clothing is larger than size 0,2 and 4 combined. Modcloth, H&M and Forever 21 are some of the brands that do sell plus size clothing. Read full article here.
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